I thought it was time I blogged about a new project I’m working on with STV, the broadcaster which produces programming to over three and a half million viewers across Scotland each week.
It was in June that STV announced their deal with YouTube which would initally bring 2,500 hours of their programming to the site, and I covered the story for ReelScotland in August when David Tennant’s first TV appearance and a little-known Alfred Hitchcock documentary arrived on the channel. That’s alongside various brand new series which are still making a name for themselves with audiences.
After meeting with STV Head of Digital, Alistair Brown, to discuss the project in more detail, it became clear that the work which has been going on behind the scenes at the broadcaster for the last few months is not only going to be of interest to existing fans of archive TV, but to those who haven’t even heard of older dramas, documentaries and news items, either because they’re too young or because STV programmes weren’t transmitted in their region or country.
As Alistair noted in a recent interview with The Drum, the future broadcast schedule for many viewers will be heavily influenced by online. It seems likely that as we put together our own schedules, pulling in programmes from various sources which appeal to us, classic TV broadcasts will sit alongside the latest drama and entertainment on our computer/iPad/iPhone screens:
My role in all this is to take a look at the bigger picture of what’s available in the STV archives and to see how the most can be made out of it online. As I try to do with much of my writing/reviewing, I want to put some context to these series, explaining how they came to be made and highlighting aspects which may otherwise go unnoticed.
We’ll be creating new content around old, involving production teams from the past wherever possible rather than simply lifting quotes from Wikipedia. In fact, in at least one case, we’ll be creating a Wikipedia page from scratch for a show which to my mind should have been one of Scotland’s longest running series but which tragically ended after just six episodes.
With this project STV wants to make Scottish programmes appeal to a wider audience, backing up the the channel’s motto of “From Scotland to the world” – in this new online era that’s perhaps more apt, and achievable, than ever.
I’ll write more about the project in the coming weeks, but in the meantime keep an eye on my Twitter feed and the STV YouTube channel for more announcements.