On Thursday I headed to Glasgow to give the talk mentioned here a few weeks ago, Now you’re talking! – e-copywriting for all your audiences for the busy team behind the AmbITion network.
The presentation aimed to answer the question of whether content for websites should be written for different audiences, in different styles. To summarise, the answer has to be yes…and no.
Yes, we need to keep different audiences in mind when putting together a new website, and that content should be placed in sections which mean something to them. But at the same time we need to be wary about varying our tone of voice on different pages as this can be confusing.
I suggested that the main company site remains consistent but that different audiences can be reached across different platforms, with Twitter and Facebook two places that allow the tone of voice of the company to shine through.
The full talk is available on the AmbITion site now:
Thanks again to Hannah and her team for inviting me to speak and the audience for listening so patiently for almost an hour.